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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

Why Quilting Companies Like Tag

When you think of quilters and crafters, someone pulling out a smartphone to scan a Tag might not be the first thing that comes to mind...but Joan Hawley and Rob Krieger want to change that.

Idaho's Tourism Dept. Takes a Trip with Tag

Idaho found a creative way to expose readers of popular magazines to the states natural wonders: Tag, the Lumpkin family, and a scenic road trip.

Barcodes on Gravestones? It's True

Nobody wants to be just another brick in the wall. Here's how Tags can connect people with photos and videos of loved ones after they're gone.

Rachael Ray, Allure Magazine Tag Contests

Allure and EveryDay with Rachel Ray magazines are using Tag to build long-term reader loyalty through reader sweepstakes.

Lincoln Electric Tags Its Welding Equipment

Age-old craft meets new-age technology. Lincoln Electric puts Tags right on its equipment, so welders can access a mobile-optimized site with instructions, videos, and product specs just by scanning product nameplates.

Tags Tell You Where Your Food Came From

Microsoft Tag in the Whole Foods dairy section gives shoppers a very informational experience, explaining the origins and freshness of this farmer's eggs.

Hunting for Tags in North American Hunter

North American Hunter magazine delivers a hilarious video, and additional digital content using Microsoft Tag. Watch the video, there's an outhouse involved.

Porsche Drives Sales with Tag in Print Ads

What will it take to get you into a car today? Porsche has a good idea: using Tag in ads and at dealerships to bring customers into the showroom and out onto the road.

Duct Tape Prom Dresses and Tag

Here's a sticky way to win a scholarship. With the recession, some teens are making their own dresses or repurposing vintage castoffs...and some are even using duct tape.

Golden State Gives Fans Free Song with Tag

Indie band Golden State goes beyond "duct tape and staple guns," using Tag to stand out at SXSW and to build fan base by offering a free song.

Going Camping with Coleman and Tag

The outdoor retailer runs a tagged ad on the back of the Kampgrounds of America (KOA) directory offering a free cooking app. Scouts honor!

Fishing Magazine Reels in Readers with Tag

Tag takes readers far beyond magazine pages to share tip-filled videos of fishers in action, as well as slideshows, interviews, and partner discounts on fishing gear.

Tag Grows Engagement Among Gardeners

By putting tons of information in grubby hands, gardening companies are using Tag to help give newbies a head start on their green thumbs.

Slideshow: The Best Barcode Fashion

Whether you scan them or just admire them from afar, mobile tags could be coming to a closet near you. Take a look at some of the latest in tagged fashion.

Tag and the Pink Kick-Starter Project

A charity called the Pink Kick-Starter Project has begun to use Microsoft Tag as part of their campaign to reach out and provide essential information to newly diagnosed breast cancer patients

What Does Fashion Have to Do with Tagging?

If you're not thinking Tag when you're thinking clothes, that's because you've not seen some of the latest fashion shows, and, believe it or not, clothing.

Youth Film Festival Promotes Trailer with Tag

The National Film Festival for Talented Youth, or, NFFTY, used Tag on the Festival Guide to link users to the trailer for the festival.

"Priest" Uses Tag for Animated Prologue

The action movie uses Microsoft Tag in promotions to link users to a three-minute animated prologue providing some back story for the film.

Bare Escentuals Uses Tag in Direct Mail

To promote its new line of skincare products, the cosmetics company was recently looking for a way to give customers an interactive, 3D experience. They found that experience with Microsoft Tag.

Ford and Big 5 Sporting Goods Get Tagged

Have you driven a Tag lately? Bought a hockey stick? Direct mail and point-of-sale strategies put detailed product info into customer's hands to help sell cars and sporting goods.
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