Success Stories
Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.
Tag Goes Surfing with Fresh Pineapples
The California-based surfboard company Fresh Pineapples has been putting Microsoft Tag to use in an interesting way: right smack in the middle of their surfboards.
"Switched at Birth" Tags Scavenger Hunt
To promote its upcoming TV series "Switched at Birth", ABC Family created an online scavenger hunt using Microsoft Tag. The game gave clues to players so they could find a character’s stencil art, which was actually a series of Tags.
Oprah Fans Scan Tag to Win Trip
Oprah devotees recently had the chance to score a free ticket to her annual lifestyle seminar by scanning a Tag in O magazine.
Newest Celeb Using Tag: Justin Bieber
Paramount is using Tags on the Justin Bieber Never
Say Never DVD release. Folks who scan the bright purple Tag are rewarded with a video of Bieber singing while suspended mid-air in a purple wire heart (we
won’t judge).
Improve Your Golf Swing with Tag
By scanning Tags in The Art of the Swing with their smartphones, golfers get Stan Utley's exclusive videos – and can take them to the green more easily than a hardback.
Video: Italian Web Agency Talks Tag
Turin-based MediaKi is a big fan of Tag. Project Manager Dunja Lavecchia discusses how
they’re using Tags in campaigns for tourism and public administration clients.
Retailer Tags Hipsters' Receipts
Junk Skull is adding Tags to customer receipts, and founder Danny Policarpo was kind enough to answer some of my probing questions by email.
Tags at Music Fest Give Show Info and Songs
This year, the Savannah Stopover music festival used Tag to connect concert-goers with show
times, venues, and song previews on the fly (who has time to dig out a
laptop when you're at a music festival?).
South African Developer Tags Software
We recently heard from JayCee Botha, an entrepreneur and software developer from South Africa who has been using Microsoft Tag in a number of interesting ways as an entrepreneur and software developer.
Forbes Drives Subscriptions with Tag
You might run across a Tag the next time you get that "Time to renew your subscription" letter from Forbes. The company is using Tag in a direct mail campaign to drive subscription extensions.
Seeing Tags on Your Summer Vacation
Keep your eyes peeled...Your summer travel could include several Tag sightings, such as AquaLung's clever use of Tags on its snorkeling gear packages.
Tags Increase Trade Show Interaction
From product details to contact info, how BoothTag gets vendors and attendees talking at conferences and expos. Hint: There's a contest involved!
Baseball Team Goes Nuts for Tag
Tag scores a home run at a recent ballgame. See how the Charleston Riverdogs baseball team and peanut roaster CBs Nuts are using Microsoft Tag in creative promotions.
Silversea Cruises Sets Sail with Tag
Silversea Cruises is using Tag on the back cover of its 2012 brochure to connect would-be voyagers with video of colorful, exotic destinations and tantalizingly relaxing cruise-ship life.
Erie Brewing Co. Gets Tipsy with Tag
When customers go to grab a bottle, Erie Brewing Co. is grabbing their attention by using Tag on all their new marketing material, from neck labels to promotional posters.