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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

Razor Scooters Roll with Tag

When you're selling a "ride-in-a-box" it helps to give Mom and Dad an idea of what they're buying. Microsoft Tags on packaging let customers see the popular line of Razor scooters in action.

Jones Apparel Tags Rachel Roy Collection

Microsoft Tags on each piece lead to videos of model Jessica Stam showing ways to wear it, along with fashion tips, product information, and the back story on the line’s creation.

Xbox Live Takes Tag to the Movies

Thanks to a new partnership between Xbox Live and MovieTickets.com, Xbox Live users can now purchase tickets directly from their mobile phones using Microsoft Tag.

Keep Pets Safe with Tagged Collars

MobiPetTags uses Microsoft Tag to record your pet's vitals in a scannable collar tag that anyone with a smartphone can access. Woof!

Berkley Lures Fishermen with Tag

To market its Berkley FireLine products, Pure Fishing lured fishermen with Microsoft Tags in its print ads, which linked to in-depth details and videos.

Whole Foods Tags Tasty Recipes

Whole Foods is providing recipes for its delicacies to shoppers through Microsoft Tags placed in stores and transit ads. Shoppers can store the recipes on their smartphones, share them, and have the ingredient lists handy – smart marketing!

Allure Tags its Free Stuff Giveaway

The magazine has jumped on the mobile bandwagon, using Microsoft Tag as the portal for readers to enter to win prizes in its annual Free Stuff Giveaway.

Iams Adds Tags to Pet-Food Displays

Are you a dog person or a cat person? Iams put custom Tags on its PreBiotics displays so customers could view videos about the benefits of its pet food.

Callaway Drives Golf-Club Sales with Tag

Golf-club manufacturer Callaway helps customers make buying decisions by putting Microsoft Tags on point-of-sale displays, so golfers can see videos of the clubs in action.

Xbox Game Uses Tag for Coded Messages

The Xbox 360 game “Alan Wake” is the first to use Microsoft Tag in game play. Players have to recognize and scan the Tags to get vital clues.

TV Guide Goes Interactive with Tag

TV Guide is introducing Microsoft Tag to its 15 million readers to bring its entertainment features to life, offering videos of photos shoots, interviews, and behind-the-scenes antics, starting with “The Men of NCIS.”

Entertainment Weekly Previews Movies with Tag

EW’s Summer Movie Preview issue uses Microsoft Tag to show trailers of 16 featured films – including Angelina Jolie in “Salt” – and five advertisers are also using Tag.

Chicago Walking Tour Adds Depth with Tag

Want to learn more about Chicago’s skyscrapers? The Society of Architectural Historians placed signs containing Microsoft Tags in the lobbies of ten early Chicago buildings to share their histories with smartphone-equipped visitors.
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