Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.
Razor Scooters Roll with TagWhen you're selling a "ride-in-a-box" it helps to give Mom and Dad an idea of what they're buying. Microsoft Tags on packaging let customers see the popular line of Razor scooters in action.
Jones Apparel Tags Rachel Roy CollectionMicrosoft Tags on each piece lead to videos of model Jessica Stam showing ways to wear it, along with fashion tips, product information, and the back story on the line’s creation.
Xbox Live Takes Tag to the MoviesThanks to a new partnership between Xbox Live and MovieTickets.com, Xbox Live users can now purchase tickets directly from their mobile phones using Microsoft Tag.
Berkley Lures Fishermen with TagTo market its Berkley FireLine products, Pure Fishing lured fishermen with Microsoft Tags in its print ads, which linked to in-depth details and videos.
Whole Foods Tags Tasty RecipesWhole Foods is providing recipes for its delicacies to shoppers through Microsoft Tags placed in stores and transit ads. Shoppers can store the recipes on their smartphones, share them, and have the ingredient lists handy – smart marketing!
Allure Tags its Free Stuff GiveawayThe magazine has jumped on the mobile bandwagon, using Microsoft Tag as the portal for readers to enter to win prizes in its annual Free Stuff Giveaway.
Iams Adds Tags to Pet-Food DisplaysAre you a dog person or a cat person? Iams put custom Tags on its PreBiotics displays so customers could view videos about the benefits of its pet food.
Callaway Drives Golf-Club Sales with TagGolf-club manufacturer Callaway helps customers make buying decisions by putting Microsoft Tags on point-of-sale displays, so golfers can see videos of the clubs in action.
TV Guide Goes Interactive with TagTV Guide is introducing Microsoft Tag to its 15 million readers to bring its entertainment features to life, offering videos of photos shoots, interviews, and behind-the-scenes antics, starting with “The Men of NCIS.”
Chicago Walking Tour Adds Depth with TagWant to learn more about Chicago’s skyscrapers? The Society of Architectural Historians placed signs containing Microsoft Tags in the lobbies of ten early Chicago buildings to share their histories with smartphone-equipped visitors.