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Success Stories


Every day, more companies in every business sector are discovering the benefits of going mobile with Microsoft Tag to engage their target audiences, increase brand recognition, and drive sales. In addition, companies already using QR Codes are turning to Tag as a full-marketing solution for their QR Code needs and a way to learn more about incorporating Tag barcodes and NFC Technology into their mobile marketing campaigns. Here are just a few examples we've heard about in the news. For added information, see who’s already using Tag and check out their success stories.

Tag Goes to College

Schools are using Microsoft Tag to reach students through their preferred communications device, the smartphone.

Tag Guerrilla Marketing for Bands

Bands and music labels are reinventing themselves by using Microsoft Tag to merge their real life and online marketing efforts.

Daily Newspapers Experiment with Tag

Daily newspapers are finding new ways to connect online, real-time news content with their print editions by integrating Microsoft Tag.

Books Go Interactive with Tag

Book publishers such as Simon & Schuster, Loescher, and Publications International are adopting Microsoft Tag to provide instant access to digital content that enhances and expands the printed page.

Kinect for Xbox 360 Pounces on Tag

Scanning the Microsoft Tag on a Kinectimals plush pet unlocks its in-game character on the Xbox 360, allowing kids to use the Kinect camera to play with their pets on-screen as well as in real life.

Tag Feeds Food and Beverage Industry

Kraft Foods, General Mills, Harrah's, Eurest, Eurofood Italy, and Bonterra Vineyards are just a few of the companies using Tag to connect with customers in an interactive and low-cost way.

Beef Producer Touts Natural Origins with Tag

Meyer Natural Beef uses Microsoft Tag on its meat wrappers to educate consumers about its food sources and farm practices while they're standing in the aisle.

Italian Food Distributor Tags Product Packaging

Eurofood Italy added Microsoft Tag to its packaging for KV Nordic smoked salmon to engage customers and provide them with mouth-watering recipes from famous chefs.

Outdoor Advertising Gets a Digital Boost

PMD Promotion transformed its poster advertising for its 35,000 venue partners by adding Microsoft Tag. Now, consumers can connect to mobile sites, view videos of upcoming performances, and even download music.

Fort Lauderdale Draws Tourists with Tag

Visualizing yourself on vacation is so much easier when you can view the beach and the resort – on a webcam. And how about special offers and vacation packages? Starmark pulled out all the stops in its Tag-based print ads and posters.

Turin Tags Landmarks for Tourists

This Italian city adopted a citywide tourism campaign that placed Tags near important city landmarks so visitors could easily view mobile sites containing rich historical details and maps to other points of interest.

Lakewood Ranch Opens Doors with Tag

It's not easy being green, which is why Lakewood Ranch turned to Microsoft Tag as an eco-friendly strategy for all its marketing needs, from advertisements and signage to the monthly newsletter.

Indiana Realtor Sells Homes with "Tag It!"

Carpenter Realtors, Indiana's largest real-estate company, uses Tags on signage and flyers to deliver virtual tours, detailed property information, and agent contacts directly to the buyer's smartphone.

Loescher Tags Textbooks for Online Learning

Italy's largest textbook publisher added Tags to its tomes so that students can view dynamic educational content on their smartphones instead of lugging heavy books around.

Golf Digest Drives Success with Tag

Video golf lessons in a magazine? Golf Digest hits a hole-in-one by adding Tags to its instructional articles to show – not just tell – readers how to play golf.

Interactive Ads Boost Response Rate

When Microsoft's print ads for its “because it’s everybody’s business” campaign offered readers two ways to get more information, the response rate for Tag was 100 times higher than for text messaging.

Tag Reduces the Stress of Wedding Planning

Get Married magazine uses Microsoft Tag to provide busy brides with smartphone-based intel for organizing every detail of their weddings.

Allure Campaign Achieves Record Results

In past years, Allure magazine used its website as the entry point for its annual "Free Stuff Giveaway" of beauty products, but this year the magazine switched to Tag and mobile phones, resulting in a record number of scans and a 38% increase in entries.

Aloft Hotels Surprises Guests with Tag Contest

Aloft hid Microsoft Tags around its hotels. When a guest found and scanned a Tag, they were entered to win tickets to a “Live in the Vineyard” weekend in Napa Valley. Ooh la la!

Tag Hears Wedding Bells

Wedding magazines have taken a shine to Microsoft Tag. Get MarriedLong Island Bride and Groom, and now Martha Stewart Weddings are using Tag to help busy brides plan their weddings on the go.
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