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Publishing

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More and more, publishers are supplementing the printed word with digital content – and Microsoft Tag can help you bridge both with a minimum of fuss and finance. With Tag, you can link editorial and ads to rich online content, videos, even games and contests. Making your print publication interactive can add depth, engage readers, and expand your audience. Plus, with Tag’s recognition capabilities, you can incorporate QR Codes or pair your 2D barcode with NFC technology. Whatever format you choose, you can get analytics that help you easily measure your campaign’s effectiveness.

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Success Stories

Tag Helps Shape Celebrate 30 with a Successful Contest

Shape magazine uses Microsoft Tag for its 30th anniversary contest, driving nearly 400,000 entries.

Tag Becomes 2D Barcode Standard for Meredith Mags

Meredith Corporation to use Microsoft Tag technology across all its magazine titles.

Browsing the Magazine Rack

We showcase the latest Microsoft Tag implementations for publications.
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A Mobile Marketing Solution that Works

Convince your colleagues to use Tag with this presentation