More and more, publishers are supplementing the printed word with digital content – and Microsoft Tag can help you bridge both with a minimum of fuss and finance. With Tag, you can link editorial and ads to rich online content, videos, even games and contests. Making your print publication interactive can add depth, engage readers, and expand your audience. Plus, with Tag’s recognition capabilities, you can incorporate QR Codes or pair your 2D barcode with NFC technology. Whatever format you choose, you can get analytics that help you easily measure your campaign’s effectiveness.
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