Consumer packaged goods
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Consumer Packaged Goods


Your products can't talk to customers – or can they? With Microsoft Tags on your packaging or print advertising, you can give customers a window into your product, deepening customer engagement and loyalty while selling more of your wares. Tag's recognition technologies can connect shoppers to engaging mobile sites that show how to use your product, recommend featured items, or advise shoppers about which type is right for them. And best of all, because Tag can direct people to all of your great products on one landing page, you can take advantage of tremendous upsell opportunities.

For those of you who prefer QR Codes, Microsoft Tag provides you with the option of using either Tag barcodes or QR Codes, freeing you to use a familiar format while testing the waters with something new. Plus, you can pair either format with NFC technology, enabling you to tap into the latest in mobile technology.

Tags provide a great way to drive purchase decisions and strengthen your relationship with customers. It's the next best thing to being in the store with them.


Success Stories

How to Make Your Mobile Marketing Campaign a Winner

We take a look at some award-winning Microsoft Tag campaigns and why they were successful implementations.

Full Engagement

NYX Cosmetics and Sonicare bring user engagement and excitement to their mobile marketing campaigns with Microsoft Tag.

In the Kitchen

Time Inc. publications use Tag to help recipes come alive.

Deliver a Personalized Marketing Message

Customize the user experience based on their device and number of scans


A Mobile Marketing Solution that Works

Convince your colleagues to use Tag with this presentation