Consumer Packaged Goods

Your products can't talk to customers – or can they? With Microsoft Tags on your packaging or print advertising, you can give customers a window into your product, deepening customer engagement and loyalty while selling more of your wares. Tag's recognition technologies can connect shoppers to engaging mobile sites that show how to use your product, recommend featured items, or advise shoppers about which type is right for them. And best of all, because Tag can direct people to all of your great products on one landing page, you can take advantage of tremendous upsell opportunities.

For those of you who prefer QR Codes, Microsoft Tag provides you with the option of using either Tag barcodes or QR Codes, freeing you to use a familiar format while testing the waters with something new. Plus, you can pair either format with NFC technology, enabling you to tap into the latest in mobile technology.

Tags provide a great way to drive purchase decisions and strengthen your relationship with customers. It's the next best thing to being in the store with them.