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Consumer Durable Goods


Looking for ways to shorten the purchase cycle for your products? Use Microsoft Tag to engage customers and drive them to your store. Tag's recognition technologies can enrich your brochures or print ads by connecting customers to videos showing the product in action, mobile sites with technical specs, reviews, tips, and comparative analyses, even a sign-up page where prospects can request sales follow-up. Leading car manufacturers such as Acura, Ford, and Porsche have all incorporated Tag barcodes into their brochures with great success. You can also offer cool coupons or special redeemable offers.

For those of you who prefer QR Codes, you can turn to Tag’s recognition technologies that give you the flexibility to create, read, and report on Tag barcodes, QR Codes, or cutting-edge mobile technology such as NFC touchpoints.

Tag elevates your marketing and advertising from one-way interactions to dynamic, interactive discussions that generate excitement – and sales.


Success Stories

Revving Up the Mobile Experience

Microsoft Tag helps drive customer engagement for a Washington State car dealership.

Full Engagement

NYX Cosmetics and Sonicare bring user engagement and excitement to their mobile marketing campaigns with Microsoft Tag.

Picture This

Kodak uses Tag for its new Email Print Service.

View Reports on Your Tags’ Performance

Free analytics make it easy to gauge the effectiveness of your Tags


A Mobile Marketing Solution that Works

Convince your colleagues to use Tag with this presentation