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Today’s consumers are highly mobile and your clients’ marketing strategy should be too. With Microsoft Tag, you can create interactive print-to-digital campaigns using Tag barcodes, QR Codes, or NFC technology that engage people more deeply with the brand or story you’re telling, making them more likely to purchase and share their experience with others. Custom Tags help you reinforce the brand with a logo or other artwork. And because you can update the back-end content any time without changing the code, you can print Tag barcodes or QR Codes weeks in advance and deliver the online content the day the campaign launches.

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Success Stories

Video: Italian Web Agency Talks Tag

Turin-based MediaKi is a big fan of Tag. Project Manager Dunja Lavecchia discusses how they’re using Tags in campaigns for tourism and public administration clients.

UNICEF Raises Funds Using Tag

Imagine helping a hungry or thirsty child simply by scanning a Microsoft Tag at your grocery store. Agencies recently posed that idea and many more in a recent challenge from marketing-trend company PSFK and UNICEF.

Tag Feeds Food and Beverage Industry

Kraft Foods, General Mills, Harrah's, Eurest, Eurofood Italy, and Bonterra Vineyards are just a few of the companies using Tag to connect with customers in an interactive and low-cost way.