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Publications

Catalogs & Directories

Make your products leap off the page

Print catalogs and directories can feel a bit limited in this age of online shopping, but plenty of people still rely on them. With Microsoft Tag's recognition technologies, you can give people the best of the print and digital worlds. Want to share more than a photo or blurb can convey? Just add a Tag barcode or QR Code and give customers all the details they need to make a purchase decision.


Tags in catalogues

  • Share complete details about your products – color choices, technical specs, customer reviews, competitive comparisons, online manuals – you can offer it all at the scan of a Tag barcode or QR Code (Tag is the only solution that can create and read both).

  • Provide online tools that let shoppers view a product in different colors or with various accessories.

  • Pair a Tag barcode or QR Code with NFC Technology to take advantage of the latest in mobile technology.

  • Place Tag barcodes or QR Codes in yellow-page directories, where space is extremely limited. Consumers can connect to your company’s website to learn more about your products or services, without having to remember your website's URL or spell your company name correctly.

  • Add Tag barcodes to products in dealer catalogs, as water-sports manufacturer O’Brien did, so that customers could view “experience” videos of products like the Screamer and Barf Ball in action.

  • Show and tell customer success stories, as Dell did in its business catalog.

  • Sell a service or destination as the 2011 Kampgrounds of America (KOA) Directory did with 500 Tag barcodes, one for each campground.

  • Provide step-by-step instructions for a product that help closes the deal.

  • Offer recipes and online chat, and watch your profits grow.

  • Use Tag barcodes or QR Codes in higher-education schools to provide students with individual daily schedule, announcements, and information about homework.

  • Close the sale by linking to online stores or offering interactive maps to your brick-and-mortar locations.

With Microsoft Tag, you can connect all your sales channels – print catalogs, brick-and-mortar stores, online shopping – to provide a more cohesive and compelling experience for your customers.

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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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View Reports on Your Tags’ Performance

Free analytics make it easy to gauge the effectiveness of your Tags