There's something about those musty yellow pages. Most people still prefer the look (and smell) of old-fashioned paper, despite the rise of e-readers. With Microsoft Tag solutions you can connect physical books to digital content that you can change anytime, so it never goes stale – keeping your subject matter current and compelling.
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Design Tag barcodes that provide robust content far beyond what a book can hold, adding deeper meaning to each chapter. Tags can link to audio, video, tutorials, podcasts, presentations and PDF files, online discussions, tips and techniques, and more.
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You could add Tag barcodes next to pictures, connecting readers to content that enhances the meaning of the image. You could even include information about how to acquire a print of the image.
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Computer and career books, not to mention textbooks, can quickly become obsolete. Not to worry with Tag's recognition technologies – you can update the content behind it whenever you want, so the book is always up to date.
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You could use the App Download Tag to provide apps to readers, so they can try techniques for themselves – iPhone photo vignettes, anyone?
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Author bios are no longer relegated to the dust jacket – you can give them all the attention they deserve, linking to their websites or a mobile store where readers can buy their other works.
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You could even incorporate Tag barcodes linking to digital advertising as an additional revenue source.
A book with Tag barcodes inside and out? Now that's a page-turner.