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Publications

Books

Make your books timeless with Tag

There's something about those musty yellow pages. Most people still prefer the look (and smell) of old-fashioned paper, despite the rise of e-readers. With Microsoft Tag solutions you can connect physical books to digital content that you can change anytime, so it never goes stale – keeping your subject matter current and compelling.


Tags in books

  • Design Tag barcodes that provide robust content far beyond what a book can hold, adding deeper meaning to each chapter. Tags can link to audio, video, tutorials, podcasts, presentations and PDF files, online discussions, tips and techniques, and more.

  • You could add Tag barcodes next to pictures, connecting readers to content that enhances the meaning of the image. You could even include information about how to acquire a print of the image.

  • Computer and career books, not to mention textbooks, can quickly become obsolete. Not to worry with Tag's recognition technologies – you can update the content behind it whenever you want, so the book is always up to date.

  • You could use the App Download Tag to provide apps to readers, so they can try techniques for themselves – iPhone photo vignettes, anyone?

  • Author bios are no longer relegated to the dust jacket – you can give them all the attention they deserve, linking to their websites or a mobile store where readers can buy their other works.

  • You could even incorporate Tag barcodes linking to digital advertising as an additional revenue source.

A book with Tag barcodes inside and out? Now that's a page-turner.

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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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View Reports on Your Tags’ Performance

Free analytics make it easy to gauge the effectiveness of your Tags