You don’t want browsers; you want shoppers. With Microsoft Tags on shelves and store displays, you can provide customers with the knowledge they crave, motivating them to make an immediate purchase.
Scan a Tag on a golf store display that offers reviews and technical specs of a putter.
Provide links to a mobile site that compares different models.
Shop related products, like golf gloves or visors.
Link to a remote call center where product specialists could provide a more human touch. By better engaging the shopper, you more strongly support on-premise purchase decisions.
You can't talk to every single customer – but Tag can answer their questions and provide the data they need.