People love games, and using Microsoft Tag solutions such as Tag barcodes or QR Codes with interactive games is a fun way to engage your audience and put your product at the center of the action. Add a Tag barcode or QR Code to a display, print ad, poster, or packaging, that when scanned with a smartphone, lets consumers play a game that ties directly into your brand.
Want some inspiration? Tag’s popular 2D barcode formats on printed ads could link customers to your mobile website, where they guess which team is going to win the World Series or how many homers a player will hit this year. A Tag barcode or QR Code on packaging could connect shoppers to enter a contest on your website or could set up a fantasy league where players pick their teams, then compete against friends over social networks, similar to USA Today’s Mobile Hoopla contest.. You could feature an interactive mobile game as part of a product launch or movie release, such as Summit Entertainment did for the film “Source Code.” Or you could gear your games towards a specific audience, such as Android device users by using NFC tags that can be read by NFC–enabled smartphones. You could also use a Tag barcode or QR Code to link to product videos that include fun games like finding clues to solve a mystery and win a prize.
For the ultimate adventure, how about real-world role playing? Colorado University created the wildly popular on-campus game, “Zombies vs. Hippies.” Posters around campus advertised the game with phrases like “Hippie tastes like bacon!” By scanning the Tag barcode on a poster, participants were assigned a team and mission, guided by instructions delivered through the Tag. The Zombie and Hippie teams competed to see who could wrack up the highest score – all in good fun, of course.
Mobile gaming is such an important part of mobile marketing that we dedicated an entire week of our blog to posts covering mobile gaming trends, great examples of customers using Tag in their games, and some ideas for inspiration. With Tag-based games, everybody wins.