People love to win stuff, and mobile phones make entering contests and giveaways easier than ever. With Microsoft Tag solutions, you can create a new style of play that lets people interact more closely with your brand, leading to repeat traffic and brand loyalty. Hold a contest. Deliver clues to a sweepstakes prize. Sponsor a giveaway with new entries every day to keep folks coming back (easily done thanks to Tag Manager’s ability to update content without changing the Tag barcode, QR Code or NFC). The more you engage people with your publication or product, the more you build your brand and audience.
And because Tag is the only 2D barcode solution that can create, read, and report on Tag barcodes and QR Codes, you can work in the format you’re most familiar with using. You can even pair Tag barcodes and QR Codes with NFC Technology, making your 2D barcode capable of being scanned or tapped by devices with inherent NFC functionality such as most Android smartphones.
Not sure where to begin? Think about adding a Tag barcode to your content or advertising that, when scanned, takes readers to a mobile website where they can enter a contest. Allure and Self magazines experienced record responses to their annual “free stuff” giveaways when they made Tag the primary entry point; Allure’s contest received more than 400,000 scans, a 38 percent increase in entries over previous years. Covergirl's Tag-based advertorials in Woman’s Day had readers scanning to win an entire makeup line. And Kampgrounds of America (KOA) placed Tags in its 2011 directory that offered campers a chance to win a RV camper.
Or offer contests that require customers to be on-site to enter. Aloft Hotels hid Tags in rooms that, when found and scanned, automatically entered guests to win event tickets. Brothers Bar & Grill placed Tags throughout its restaurants, encouraging repeat business by enabling customers to scan them once a day for a chance to win a cruise. Eurest Dining Services put Tags on cups and promotional signage that diners could scan to win meal discounts.
How about promoting local commerce and community spirit? A credit union in Olympia, WA, sponsored “Capture the Tag,” a scavenger hunt that had residents looking for 30 Tags at businesses around the city to win discounts and be eligible for a $10,000 grand prize.
As you can see, the possibilities are endless – using Tag for contests and promotions is a win-win for you and your audience. For even more ideas, see our "Using Tags in Contests or Promotions" instructional guide (.pdf).