Thanks for your interest in Microsoft Tag! Learn more about Tag and check out our recent media coverage.
Microsoft Tag is like a URL for the real world. By scanning one of our recognition technologies, including Tag barcodes, QR Codes and NFC URLs, with your mobile phone, you’re connected to a mobile site, video, contact information, and more, with no long URL to type. They’re free to make and use and custom Tag barcodes are fully customizable, unlike other types of barcodes.
Tag provides a next-generation solution that offers many useful improvements over other competing technologies. A runaway success in the publishing industry, Tag’s recognition technologies are also catching on in entertainment, retail, consumer packaged goods, and other industries.
Tag launched in January 2009 and emerged from beta in May 2010. It continues to have impressive growth. Five billion Tag barcodes have been printed since launch, and 3 billion in the past six months alone (as of April 2011). March 2011 had the most scans of any month so far; both scans per month and users per month have doubled since January 2011. After publishing, retail and entertainment are the top industries using Tag.
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Microsoft Tags Converted Into Interactive Digital Art
PSFK, 11/1/11 How Tags Are Revolutionizing Digital Marketing
Forbes, 10/13/11 This Old House Microsoft Tag campaign results in 234,000 scans
Mobile Marketer, 10/11/11 UNICEF's Little Orange Box Goes Digital This Halloween
Mashable, 10/10/11 Is 2D Barcoding in Your Future?
Folio, 9/7/11 Coca-Cola, HMSHost increase awareness via mobile sweepstakes campaign
Mobile Marketer, 7/5/11 Loudbytes Bring Digital Downloads To Music Retail
Billboard.com, 6/27/11 DMA All for One: 2-D Barcodes all the Buzz
B2B Magazine, 6/21/11 Ex-Star of ‘The Apprentice’ James Sun Takes on Groupon with Pirq
GeekWire, 6/7/11 Health's Mobile Tag Issue Draws 5,000 Downloads in Six Days
Folio Magazine The Bar Code That Tells You How Much Water, Light and Fertilizer
New York Times, 5/5/11