Thanks for your interest in Microsoft Tag! Learn more about Tag and check out our recent media coverage.

About Tag

Microsoft Tag is like a URL for the real world. By scanning one of our recognition technologies, including Tag barcodes, QR Codes and NFC URLs, with your mobile phone, you’re connected to a mobile site, video, contact information, and more, with no long URL to type. They’re free to make and use and custom Tag barcodes are fully customizable, unlike other types of barcodes.

Tag provides a next-generation solution that offers many useful improvements over other competing technologies. A runaway success in the publishing industry, Tag’s recognition technologies are also catching on in entertainment, retail, consumer packaged goods, and other industries.

Tag launched in January 2009 and emerged from beta in May 2010. It continues to have impressive growth. Five billion Tag barcodes have been printed since launch, and 3 billion in the past six months alone (as of April 2011). March 2011 had the most scans of any month so far; both scans per month and users per month have doubled since January 2011. After publishing, retail and entertainment are the top industries using Tag.

To learn more, or with press inquiries, please contact:


Press Kit

Videos, FAQ, Media Inquiries, Press Fact Sheet

Press Coverage

Latest Coverage

Momentum Coverage

Infographic Coverage

Press Releases