Tag Dashboard

Microsoft Tag Dashboard


The Microsoft Tag Dashboard solution provides a simplified way for you to retrieve and display near real-time scan data of your Tag barcodes and other recognition technologies in preconfigured charts and graphs.

Use of the Dashboard requires a Scan Data API key and installation of an Excel add-in. Scan Data API keys are assigned to a unique Windows Live ID. If you manage multiple Windows Live IDs, you can request a Scan Data API Key for each Live ID account. The Tag Dashboard does not combine data for multiple API keys in the same workbook, so a new Dashboard should be set up for each key.

Note: The Excel add-in is currently available for Excel 2007 and 2010 and the Vista and Windows 7 operating systems. It is in U.S. English only.

Getting Started

To get started, first request a Tag Scan Data API key using our Key Manager. Once you have the key, download the Excel add-in for the Microsoft Tag Dashboard solution on your computer. After installing the add-in, you will see a tab in Excel for the Tag Dashboard.

Upon opening the Dashboard tab in Excel for the first time and selecting the REFRESH DATA button, you will be prompted to enter your Scan Data API key. 

Once you have provided the API key, the Dashboard will automatically import the scan data associated with your account into the preconfigured reports. 

Clear Scan Data Button
When selected, the Dashboard will clear all the data previously imported into the “Tag Scan Data” worksheet and charts in other worksheets.

Launch Tag Website Button
When selected, a new browser window will open and display the Tag website: http://tag.microsoft.com/home.aspx?cid:dash

Obtaining your Scan Data

After providing your key, your data will be imported into a worksheet called “Data.” The data will be returned into the below column names:

  • Scan ID
  • Scan Time At Client
  • Scan Time At Server
  • Tag State
  • Tag Name
  • Experience URL
  • Category
  • Culture
  • Device User Agent
  • Device ID
  • LatLong
  • Operator
  • Platform
  • Platform Version
  • Application ID
  • Application SDK Version
  • Scan Source
  • Referring Application

The column headings are auto-generated by the Dashboard.

When the Excel workbook is saved, all data is saved with the workbook. When it is opened again and data is fetched, the Dashboard will update with the most recent data available. When refreshing, the Dashboard will append all new data to the existing data in the workbook. 

If you delete all your data, the next refresh will behave as if you were opening the workbook for the first time and bring in all your scan records based on the default column headings (as listed above).

The Tag Dashboard collects separate records for a Tag's private and Public Title. Read more about how this is displayed in the Dashboard here.

Note: The Device ID column contains data gathered from scans done by the Tag app as well as 3rd party QR Code scanning apps. The Tag platform uses cookies for scans done by 3rd party apps. Because of known limitations with mobile cookies, the 3rd party app device ID counts may not be accurate . For example, if a user scans a QR Code created on the Tag platform, they receive a cookie and are counted as a unique device. If the user deletes the cookies from their mobile device, when they scan a 2nd QR Code made on the Tag platform, they will receive a new cookie with a new device ID and be counted as two separate devices. The cookies can be deleted and also expire one year from the date of the last scan.

Dashboard worksheets and charts

Five worksheets exist within the Excel workbook solution:


1. Summary – this displays the top metrics across all your Tag recognition technologies

2. Scans – displays the number of scans by new and all users (devices)

3. Tags – displays the number of scans and new users by category and particular recognition type

4. Platforms – displays the number of scans by mobile platform (e.g. iOS, Android, etc)

5. Sources – displays the number of scans from a particular source including Shared or Featured within the Tag app

Example: “Summary” worksheet

Example: “Scans” worksheet

Example: “Tags” worksheet

Example: “Platforms” worksheet

Example: “Sources” worksheet


Learn More: Creating and Using Tags

Our Implementation Guide covers the nitty-gritty of using Tag


Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience