Microsoft Tag technology can connect almost anything in the real world to online information and interactive experiences. In addition to the Tag app and Tag Manager, we offer developers the resources you need to build those connections between the physical and digital worlds in innovative and streamlined ways.
You can request access to any of our free API keys to create and manage large batches of Tag’s recognition technologies and access our scan data reporting using our Key Manager. Read more about the Key Manager.
Tag Creation API
Whether it’s for your own business or third parties, the free Microsoft Tag Creation API lets you create and manage multiple Tags programmatically on the web or from your desktop, mobile PC, server, or a wide variety of mobile devices. Using the Tag API, you can access many of the same operations available in Microsoft Tag Manager. Using the Microsoft Tag Creation API
If you need to create and manage a lot of Tags, the Microsoft Tag Creation API is the quickest, easiest solution. The API is exposed as a web service, so you can easily integrate Tag management into new or existing applications. Applying for Microsoft Tag Creation API Access
To use the Tag API, you must first complete an application (requires a Windows Live ID) to establish a production account and request a free Microsoft Tag API token, which allows you to create up to 5,000 Tags. Log in to our Key Manager to complete the form and receive your free API key. Tag Creation API Documentation
View detailed Visual Studio and .NET Framework documentation for Classes, Interfaces, and Enumerations. Microsoft Tag PHP Library
Get details on the PHP SOAP Interface for communicating with the Microsoft Tag Creation API from the CodePlex Open Source Community. Microsoft Tag Developer Community
Post your technical questions to this online forum and get answers from Tag developers and other experts. Getting Started with Microsoft Tag
Check out this useful introduction to using the Tag Creation API with C#.
Tag Scan Data API
Got large amounts of data? The free Tag Scan Data API lets you export all your Tag reporting data to easily interpret the results of your campaign. Import the data into your existing reporting systems to get a complete picture of your Tags’ effectiveness. The Tag Scan Data API provides additional metrics than what you receive from Tag Manager reports, giving you an even richer view of your Tags' performance. You can also use the Scan Data API to populate data in our Tag Dashboard, an Excel add-in that displays your scan data in a set of prepopulated reports. Using the Tag Scan Data API
The Tag Scan Data API is a simple way to get information about your Tag activity and combine it with your existing reporting systems to get a full picture of your campaign’s effectiveness. Applying for Microsoft Tag Scan Data Access
To use the free Tag Scan Data API, you must first apply for the free API key. The process is simple. Just log in to the Key Manager and request your key. Note: You should login using the same Live ID that is associated with the Tags for which you want to retrieve reporting data.
Tag Scanning SDK
Using the Tag Scanning SDK
The SDK can create a unique scanning experience. Find out further information about the various types of Tags and the experiences they can offer your customers. Tag Application Requirements
Learn more about what the application requirements are for the Microsoft Tag Scanning SDK and find out whether or not the SDK is the right choice for your application. Terms and Agreements for Tag SDK
View detailed information regarding the terms and agreements for using Microsoft Tag Scanning SDK.
Deliver more relevant mobile experiences targeted to the location where the consumer scans the Tag. Device ID
Identify each mobile phone that scans a Tag via a device ID, and deliver different messages based on the number of scans. App Download Tag
Use App Download Tag to automatically identify the type of device scanning it and then download the right app for that phone. Rendering Tags in .tag File Format
Render a Microsoft Tag in the .tag file format to generate a hexadecimal code that you can use to programmatically generate the Tag in other applications. Near Field Communication (NFC)
Incorporate NFC to enable simplified transactions, data exchange, and wireless connections with NFC-enabled devices held in close proximity to an NFC touchpoint. QR Codes
Use Tag Manager to generate QR Codes with much of the functionality currently available in the five Microsoft Tag types: URL, Free Text, vCard, Dialer, and App Download.
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