Developer Resources

Whether it’s for your own business or third parties, the free Microsoft Tag Creation API lets you create and manage multiple Tags programmatically on the web or from your desktop, mobile PC, server, or a wide variety of mobile devices. Using the Tag API, you can access many of the same operations available in Microsoft Tag Manager.

If you need to create and manage a lot of Tags, the Microsoft Tag Creation API is the quickest, easiest solution. The API is exposed as a web service, so you can easily integrate Tag management into new or existing applications.

To use the Tag API, you must first complete an application (requires a Windows Live ID) to establish a production account and request a free Microsoft Tag API token, which allows you to create up to 5,000 Tags. Log in to our Key Manager to complete the form and receive your free API key.

View detailed Visual Studio and .NET Framework documentation for Classes, Interfaces, and Enumerations.

Get details on the PHP SOAP Interface for communicating with the Microsoft Tag Creation API from the CodePlex Open Source Community.

Post your technical questions to this online forum and get answers from Tag developers and other experts.

Check out this useful introduction to using the Tag Creation API with C#.

Got large amounts of data? The free Tag Scan Data API lets you export all your Tag reporting data to easily interpret the results of your campaign. Import the data into your existing reporting systems to get a complete picture of your Tags’ effectiveness. The Tag Scan Data API provides additional metrics than what you receive from Tag Manager reports, giving you an even richer view of your Tags' performance. You can also use the Scan Data API to populate data in our Tag Dashboard, an Excel add-in that displays your scan data in a set of prepopulated reports.

The Tag Scan Data API is a simple way to get information about your Tag activity and combine it with your existing reporting systems to get a full picture of your campaign’s effectiveness. 

To use the free Tag Scan Data API, you must first apply for the free API key. The process is simple. Just log in to the Key Manager and request your key. Note: You should login using the same Live ID that is associated with the Tags for which you want to retrieve reporting data.

The SDK can create a unique scanning experience. Find out further information about the various types of Tags and the experiences they can offer your customers.

Learn more about what the application requirements are for the Microsoft Tag Scanning SDK and find out whether or not the SDK is the right choice for your application.

View detailed information regarding the terms and agreements for using Microsoft Tag Scanning SDK.

Deliver more relevant mobile experiences targeted to the location where the consumer scans the Tag.

Identify each mobile phone that scans a Tag via a device ID, and deliver different messages based on the number of scans.

Use App Download Tag to automatically identify the type of device scanning it and then download the right app for that phone.

Render a Microsoft Tag in the .tag file format to generate a hexadecimal code that you can use to programmatically generate the Tag in other applications.

Incorporate NFC to enable simplified transactions, data exchange, and wireless connections with NFC-enabled devices held in close proximity to an NFC touchpoint.

Use Tag Manager to generate QR Codes with much of the functionality currently available in the five Microsoft Tag types: URL, Free Text, vCard, Dialer, and App Download.

Find additional support resources on all aspects of Tag.

Send an email directly to the Tag Support team for help resolving problems.

If you need help using Tag in your business, email the Business Support team or contact your local Microsoft sales rep.

For general help with Microsoft products, visit the Customer Service Solution Center.