Mobile Outlook 2011

Mobile Marketing Outlook for 2011

2011 could be the breakout year for mobile marketing and advertising, according to Mobile Marketer, which recently released Mobile Outlook 2011, an insightful guide to the marketplace. The 48-page report discusses how mobile implementations will impact commerce, content, and marketing, and looks at the ways in which consumers, marketers, advertisers, and brands will be affected.


Sports Illustrated Tag

Sports Illustrated Suits Up With Tag

Sports Illustrated integrated Tag into their 2011 Swimsuit Edition, linking readers to behind–the-scenes photos and videos of the models in the issue and voting for their favorite Rookie.


Tip of the Month
Acura Tag Do you like Tag’s interactivity but need something that blends with your creative material? Use a Custom Tag.

“A milestone moment for both the news media and the mixing of the digital and print worlds.” – The Next Web

“This year it's all about mobile, the basis for a new business model for SI, and potentially Time Inc.” – brandchannel

“Microsoft Tag has a claim at Hollywood stardom with the technology helping an otherwise traditional promotion connect movie-goers with online experiences.” – Softpedia

“Brands and advertisers in Turkey can utilize the new service to reach millions of mobile subscribers.” – Mobile Barcode Innovations


Tag Tip of the Month

Custom Tags incorporate images and/or text into the Tag graphic, so they can blend seamlessly into your creative, reflecting your brand or design while adding interactivity to the content. For instance, Acura incorporated 12 custom Tags in a recent high-end brochure, each color-matched to the page photography. Other companies have created custom Tags using logos, book covers,and abstract art. Custom Tags are free and easy to make, so try one out the next time you create a Tag.


Is Tag the Ultimate Shopping Companion?

Ever had trouble deciding which product is right for you when faced with an aisle of options? Herbal Essences discovered this dilemma was a purchase barrier for potential customers, so as part of its recent brand relaunch, the company created an innovative campaign that helps answer the question, “Which Herbal product is right for my hair?”

At more than 53,000 retail stores across North America, Herbal products have a “shelf talker” highlighting the key benefit of each product line. Even better, the display includes a Microsoft Tag. Shoppers can use their smartphones right at the shelf to scan the Tag and visit Herbal’s mobile site, which provides full product details, along with user reviews, quizzes, and hair tips. The mobile site can even be toggled to Spanish for Hispanic customers.

What do you think about Herbal’s approach? Could Tag (and a mobile phone) be the ultimate shopping companion? Let us know on Tag’s Facebook or Twitter pages.

Herbal Essences


Get In The Game with USA Today's Mobile Hoopla Contest

At the start of the NCAA men's basketball tournament, USA Today launched its Mobile Hoopla contest which let fans scan a Tag from the Sports section and build a bracket on their mobile phone. After completing their bracket, fans were automatically entered into a national contest with a chance to win an XBOX 360 console with Kinect. At the end of the tournament, the top 5 players who made the most accurate picks by the end of the NCAA Tournament will win!

Fans also had the ability to match their brackets against their Facebook and Twitter friends, creating personalized leaderboards to track each other's progress.

Even if you didn't get a chance to build a bracket, you can still scan the Tag to view real time game scores and get insights from USA Today's Sports page. Scan the Tag or visit mobilehoopla.usatoday.com on your phone to get in on the Mobile Hoopla!

Mobile Hoopla

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