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The Future of Mobile Tagging

The Future of Mobile Tagging

PSFK’s new report, Future of Mobile Tagging, highlights the potential of mobile barcodes and offers great real-world examples for incorporating them into your campaigns. The How To section guides you through the process of creating and using Microsoft Tags, generating custom Tags, and using reporting features to measure results.

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Tagspotting
Marketing Tips 2D Barcodes

Marketing Tips for

2D Barcodes

Mashable offers The 10 Commandments for Marketers when using 2D barcodes in mobile marketing, and points out that “the best 2D code experiences inspire prospects or customers to come back for more”

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Tip of the Month
Microsoft Office Tag Learn how the Microsoft Office team used Tag to get better insights into their customers
News

“One of the key differences between Tag and...QR codes is the size—you can make Tags small which makes them very useful for print media”

“Tag lets marketers continually change the code on the fly….that flexibility increases the lure for marketers.”

“The two action codes that use a smartphone app-QR and Tag-account for 95% of the action codes appearing in monthly mag­azines (with Microsoft Tag accounting for 81.6% of that).”

“Reports such as this...helps illustrate the key elements needed in mobile tag campaign to make it a success”

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Tag Tip of the Month

Using unique Tags for each publication and advertisement allowed the Microsoft Office team to discover which mag­azines and messages resonated with their audience, al­lowing them to better target future campaigns.

Microsoft Office Tag campaing

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Tag Enhances Allure Giveaway

By scanning Tags in Allure Magazine’s August 2010 issue, readers could enter to win beauty products in its Free Stuff Giveaway. The 39 Tags were sprinkled throughout the magazine next to the available items (159 products in all). Adding Microsoft Tag to the annual promotion proved a winner for Allure. The promotion had 38% more entries than last year, with 28% of total entries attributable to Tag scans. Mobile entrants were 2.5x as active as computer-based contestants, and 34% opted in to receive email updates from Allure. This was the largest mobile barcode campaign to date with 444,572 Tag scans.

Allure Giveaway

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Mobile Marketing Draws in Diners

Eurest Dining Services (a division of Compass Group) recently test-marketed Tag through Microsoft Dining Services, which has 35 cafes serving more than 51,000 people at the Redmond corporate campus. They wanted to add a mobile component to their marketing, and chose Tag because it’s easy to use and “green” - they could print a Tag on thousands of cups and update the content behind it at any time.



For the pilot campaign, Eurest targeted four locations, placing Tags on disposable cups in cafes and building kitchenettes; users scanned them to win meal discounts. The response was overwhelming. Cafes saw a 45% redemption rate and winners spent 15% more on their checks than non-players. The promotion has since been rolled out campus-wide and Compass is incorporating Tag into dining promotions at other customer sites. To date, redemption rates are 71% and winner check averages have increased 11%.

Eurest

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