How could staring at Jake Gyllenhaal’s nose help you win $10,000? It’s the Microsoft Tag $10,000 Scan Challenge on Facebook. Now through April 20, a new Facebook app lets users zoom in on images from the movie “Source Code,” revealing that each image is made up of a million Tags. Scanning one of the Tags gives movie fans a shot at winning an Xbox 360 Console with Kinect or $5,000 – and another $10,000 on top of that if the app gets 1 million scans. In addition to cash or a Kinect, people who scan the Tags can also win a Deep Zoom or “Source Code” poster. The movie still from “Source Code” changes each week until the contest ends to keep the app fresh and engaging.
The Deep Zoom contest is part of Summit Entertainment’s Tag-based promotional campaign for the movie, which includes a Tag on all marketing and advertising materials, including posters, banners, magazine ads, and TV spots. The innovative marketing has received good industry coverage, including a piece in Softpedia.
What do you think of the Deep Zoom contest? Let us know on Tag’s Facebook or Twitter pages.