Why Use Mobile Tagging on Mother's Day?

Holly Richmond
Wednesday, May 04, 2011 at 7:00 AM

Mother's Day Card


Brace yourself: Mother's Day will be here in a couple of days. It's supposedly the busiest day of the year for lots of restaurants, and after Christmas and Valentine's, it's the biggest holiday for buying greeting cards. (Sorry, dads.) Zow!


We've written before about the possibilities for integrating Tag and greeting cards, and giving it a whirl this Mother's Day could add a new dimension to your usual celebration. Putting a Tag on your Mother's Day card could link to a special message for Mom, an online album with pictures of the two of you over the past year, or a video you recorded for her. Using custom Tags means you can make the Tag itself pretty by using a picture of her or something she likes – say, a heart, flowers, Johnny Depp's face...


As for businesses, Hallmark (which sells 1,600 Mother's Day items) is newly focused on its mobile strategy. The greeting card company told Mobile Commerce Daily, "[H]aving a mobile solution that helps in that hurried shopping process is critical to help the Hallmark brand remain relevant." (Hallmark recently launched apps targeted at loyal customers.) Using Tag is one way greeting card companies can integrate technology into their print media.


Tags in store displays could point shoppers to gifts that complement the card they've chosen, offer an in-store coupon, or give customers an easy way to sign up for loyalty programs. Printing Tags on direct-mail postcards that then link the user to a mobile-optimized selection of greeting cards could be one way to revive dipping web sales – especially since over 20 percent of consumers will do some Mother's Day shopping online this year (spending a whopping average of $219 per person). Companies that run Mother's Day ads could link Tags to limited time discounts or partner offers (schedule a spa day and get $5 off flowers).


Will your Mother's Day festivities involve technology? Are there other Tag ideas that could make mom feel special? Let us know in the comments below or on Tag’s Facebook or Twitter pages.


Original photo: Lauren Manning via Flickr


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