Why Tag Makes Sense

Robbin Young
Monday, Nov 07, 2011 at 11:00 AM

If you’re new to this whole 2D barcode, mobile marketing thing, you might already know it’s a way to let your materials trigger interactive experiences on customer’s smartphones. Maybe you’re ready to give it a try, but aren’t too sure what to do next. Well, one of your first questions is “Which one type of barcode should I use?”

why Tag image

It’s a good question because the code you use makes a huge difference in the kinds of things you can do. The easy way to look at it is to think of Tag as the current generation of barcode technology. If you’re old enough to remember, it’s a little like getting your own car and moving into your own apartment. You get to do a lot more and have a lot more control over how you do it. (Whether you have more fun is up to you.)

Here’s the interesting part: No matter what kind of code you use, in both cases, you’ll simply be printing an image on your product package, ads or marketing collateral. But what happens next is significantly different because using Tag gives you more options and flexibility.

Tag is a good choice when you want to go beyond basic mobile marketing. With no more effort than using other codes, you can:

  • Add more interactivity to deliver a more engaging experience, including things like giving directions to your closest store or offering a contest that keeps track of multiple scans.
  • Update what your customer sees on the fly. With a Tag, you can print your marketing materials once and change what happens when people scan your Tag over time. So, if you use a Tag for a limited-time promotion, you could give people all the details about the promo until the end date and then put up engaging product info after the promo’s over. That way, your one original Tag would always deliver an up-to-date, engaging experience.
  • Get free metrics. Find out how customers are using your Tags with reports showing how many times your Tags are scanned and where, over time. Tag offers an end-to-end system, so you can create your own Tags and measure results yourself, you don’t need to work with multiple vendors or rely on someone else for reports. 
  • Stand out. Tags can be black and white, multi-color or, in just a few minutes you can create a custom Tag using a picture of your product, your company logo or another eye-catching element from your campaign. This means you can use Tag to build your brand, plus, custom Tags give you a creative edge by letting you design your Tag to blend nicely with your campaign creative.
  • Improve your customer experience. With Tag, your customers only need one free downloadable reader and generally have more reliable scanning results.

Have you found more reasons for using Tag? Tell us what you think, share some of your experiences and help other folks get started. Let us know with your comments below or on Facebook or Twitter.

Recent Comments
  • Licantrop0

    11/07/2011 , 12:43 PM
    Until MS does not release an SDK to READ these kind of tags without forcing the user to use the appropriate app (or bing vision on wp7), requiring internet connection, has no value for 3rd party developers who want to integrate this great technology in their apps. Please, tell to the product team that we can lose Tag tracking, but we *need* an SDK for PC, Mac, Windows Phone, iPhone and Android that let us integrating MSTag in 3rd party applications and does not require internet connection.
  • Licantrop0

    11/07/2011 , 12:44 PM
    ps: I know that not requiring a connection seems a bit anachronistic, but opens several possibilities and the creation of original apps that nowadays are using QRCode only.


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