When Do Tags Make Sense Online

Holly Richmond
Monday, May 09, 2011 at 11:00 AM

Woman Laptop Phone


Last year alone, people downloaded 8 billion apps, and that's forecasted to increase to 44 billion in the next five years (some even say 100 billion). The app sales market is predicted to hit $3.8 billion this year and $8.3 billion by 2014. If you have a hot new app like Fruit Ninja, Paper Toss, or Zombie Farm, how can you get a piece of that? Did you know that Tag can help you?


One question we're often asked here at Tag is, "When would it make sense to put a Tag online?" People aren't clear on what Tag can offer in the digital space, since Tags are often used to connect people with things like video that you can already access online. "Why would I scan a Tag on a website when I could just click something?" is the thinking. Well, when you have a mobile app, people obviously don't want to use it on their computer – and using a Tag is a fast, easy way for them to get it on their phone.


We just rolled out a new Tag type, the App Download Tag, for this very purpose. With a single App Download Tag, you can specify different URLs for different mobile platforms – so by scanning your Tag, potential fans of your mobile app or game can be automatically sent to your app in the correct app store. You don't have to rely on them doing app marketplace searches or giving up before they find it. Users can get your app on their phones no matter what platform they have.


Another bonus? Scanning a Tag is much faster than emailing something to yourself or typing in the name of the app on your phone. So the next time you see a Tag online, you'll know why!


Check out App Download Tag and let us know if you've tried it, and if so, what did you think? Share your experience in the comments or on Facebook or Twitter.


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