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What Can You Learn from Angry Birds?

Holly Richmond
Monday, Apr 11, 2011 at 9:00 AM

Angry Birds

 

"Angry Birds is the largest mobile app success the world has seen so far,” claimed the MIT Entrepreneurship Review – and that was before the game’s latest version surpassed 10 million downloads in 10 days. Its success has been cited as evidence of a second tech bubble. There’s even a (fake) support group, Angry Birds Addicts Anonymous. So what’s so great about flinging birds at pigs with a slingshot? Am I missing something?

 

Apparently, there’s a lot to glean from the game’s success. A recent CIO.com piece by Daniel Rasmus explored “10 Lessons from Angry Birds That Can Make You a Better CIO.” You should read the whole thing, but here are a few of the lessons and how they translate to mobile marketing and tagging:

 

#1: You have to play to figure out the rules. “The only way one learns how to defeat a level in Angry Birds is to play. The same is true of technology,” writes Rasmus. "[If you] don't engage with emerging technology and allow people to use it in the context of actual work, no one will learn its limitations, its risks or the opportunities it presents.”

 

The same is true for mobile tagging. Take the time to scan your Tag out in the wild, and see what the mobile experience is like. Do you have to contort your body to scan your Tag on a bus stop? Does your mobile site or video load quickly?

 

10: There is more than one way to win“A lob or a straight shot. Start from the back and end with the front. Each approach in Angry Birds can potentially result in a solid score. If you get locked into one approach though, you might never discover how to achieve the maximum score,” says Rasmus, saying that you shouldn’t be afraid to innovate and experiment with emerging technology.

 

In mobile tagging-speak, creativity and new ideas are key. Play with custom Tags, color Tags, or black-and-white ones. Update the content your Tag leads to so it stays fresh, or vary experiences by location. Switch out your video for a coupon or a short how-to. Then use the analytics to help you evaluate what’s working.

 

Read the whole list, and let us know what you think – has Angry Birds taught you anything about mobile marketing or tagging? Giving you new ideas? Weigh in on Tag’s Facebook or Twitter pages or in the comments below.

Recent Comments
1
  • Antonio Edward

    09/12/2011 , 6:12 AM
    I love this article and the fact that a game like Angry Birds, as simple as it is, but highly successful is a model for how one runs a business, being a CIO, or engage in utilizing Microsoft Tag for marketing purposes. Thank you for sharing this article.

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