Using 2D Barcodes in Small Business

Abby Wolfe
Thursday, Feb 03, 2011 at 1:00 PM

“How can small businesses use 2D barcodes to bring in more business and increase profitability?”

Jeff Korhan addresses this question in a recent blog, saying “I honestly believe this is going to be a breakout year for 2D codes.”

He uses Playworld Systems as an example, highlighting its use of customized Microsoft Tags in its catalog to link customers to product videos that demonstrate the features of various pieces of playground equipment.

Korhan, a consultant in new media and small-business marketing, concludes: “Playworld Systems uses the MS tags exactly as they should – to help their prospects and customers make more informed decisions.”

And don’t forget, he says, “all of this technology is FREE – and therefore, it is ideally suited to your small business.”

What do you think about 2D barcodes as a marketing tool for small business? Let us know in the Comments below, or on Tag's Facebook or Twitter pages.


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