Our mobile phones have become such an essential and integrated part of how we interact with the world around us. It was only a couple years ago that I remember thinking that phones with built in cameras were such a leap. Now we use our phones to surf the web, get directions to a nearby restaurants, read email and just about anything else we need to do when we’re on the go. We rely on our mobile phones to help us do so many things. Now one of the next big breakthroughs in mobile software technology is drawing some serious attention.
I’m talking about instant transfer of information via your mobile. Amnesia Razorfish recently launched their breakthrough software that will allow users to seamlessly share any content between handheld devices with a simple flick of the finger. With the help of a Microsoft Surface table (check out their video below demonstrating their software in action) you can transfer photos, music or even embedded apps from phone to phone, phone to pc, or phone to tablet; just think of the possibilities. Amnesia Razorfish believe it’s the way people, brands and devices will connect in the future. With such visually stunning capabilities, these transfer programs are perfectly suited for sharing images or videos, but it also works for any other type of content that you would want to share.
We were thinking that this type of instant transfer program would work perfectly with Microsoft Tag. A number of publishers have seen the potential of Tag-based print campaigns. As more and more publishers are supplementing their print-based information with digital content, a super smooth information transfer via Tag would make it even easier to bridge the gap between hard copy and online content.
If, say you were at the dentist, and while you were waiting happened to snap a Tag from a magazine that linked to some really in-depth editorial that you couldn’t wait to read more about. But maybe the Tag linked to some image heavy content that wasn’t optimized for mobile use (if you don’t know what that is, check out our blog postings on easy mobile optimization tools). And let’s face it, as great as our mobile devices are, sometimes it can be a bit difficult to get the full picture with just the little window of your smart phone. You could carry the Tag snapped link home to your tablet or computer, swipe the content from one device to the next and before you know it you’ve got the content, no fuss, no wires, no hassle.
If you wanted to share your link with a friend or with your coworkers, you could even transfer to their devices. The possibilities for viral or word-of-mouth marketing are frankly staggering. The easier it is to share content, the more likely that your product or brand or contest is going to spread like wildfire. With a number of print campaigns already relying on Tag to help them spread their companies brand or message—Allure, This Old House, Martha Stewart Weddings, Health Magazine, Golf Digest and many more—the concept of instant transfer between devices would extend the reach of their print campaign to all the people that the one viewer who saw their Tag interacts with on a daily basis. That’s what Tag is really about: in-depth interaction and helping people to digitally engage with real world content. Instant information transfer would take that networking to a whole new level.
What do you think about mobile information transfer and its potential with Tag? Let us know with your comments below or on Facebook or Twitter.