Train Tagging

Jackie Micucci
Monday, Aug 15, 2011 at 10:00 AM

It is quite the Tag specimen. Seattleites in the South Lake Union area can look out for a giant tag that is gracing the sides of the South Lake Union trollies.

Trolley image

The trollies are sporting a wrapper promoting Swedish Medical Center’s new primary care clinic that’s located in the neighborhood. Users who scan the Tag can get more information about the facility, see a list of services that are being offered and watch a video of the clinic’s opening celebration.

There is only one problem: There is no call-to-action next to the Tag telling passersby and commuters what they need to do. Tags on trains and buses are a great idea (and sure look cool), but you need to let people know what that colorful square does to get the full effect of just what Tag can do to promote your business and services.

What do you think about putting Tags on trains, trollies and buses? Let us know with your comments below or on Facebook or Twitter.

Recent Comments
  • Tim D

    08/15/2011 , 5:42 PM
    Maybe they could put the instructions and describe why to scan them inside the bus stop shelters. At some point in the future, we'll no longer have to tell people HOW to use them. (Can't wait for that time!) They'll just instantly recognize the Tag, scan it with Tag Reader, and they're done.


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