It is quite the Tag specimen. Seattleites in the South Lake Union area can look out for a giant tag that is gracing the sides of the South Lake Union trollies.
The trollies are sporting a wrapper promoting Swedish Medical Center’s new primary care clinic that’s located in the neighborhood. Users who scan the Tag can get more information about the facility, see a list of services that are being offered and watch a video of the clinic’s opening celebration.
There is only one problem: There is no call-to-action next to the Tag telling passersby and commuters what they need to do. Tags on trains and buses are a great idea (and sure look cool), but you need to let people know what that colorful square does to get the full effect of just what Tag can do to promote your business and services.
What do you think about putting Tags on trains, trollies and buses? Let us know with your comments below or on Facebook or Twitter.