Mobile marketing news from around the web.

Keith Caswell
Friday, Jul 08, 2011 at 1:23 PM

You probably don’t have to worry about your brain getting fried by cell phones. But you may need to worry about what they’re doing to your waistline by helping you find all that fried food. Read all about it in this week’s mobile news roundup:

5 tips for successful barcode campaigns

Forbes has a list out this week of five tips for successful barcode campaigns. Included helpful hints include focusing on the “presence” (or the destination of the barcode) rather than the “path” (or the barcode itself), giving the consumer value for their participation with the brand, and testing your campaign, then tailoring it for the consumer. (Forbes)

Counting inventory just got an upgrade

You may want to add “stock boy” to the list of jobs that technology is replacing. Independent retailers will now have a much easier and less time consuming way of keeping track of their inventory thanks to a handy new mobile app. All retailers have to do is scan the barcode of the items they sell with the device’s camera, input their product quantity, and then the app does the rest by updating instantly at the point-of-sale. (Barcode News)

Find your favorite food truck

Food trucks are a great way to get delicious and often greasy food while you’re on the go or as a late night snack. However, how do you know you’re not missing out on some of the best Korean BBQ or carne asada tortas in your city? Well, there are some great apps to rescue you from healthy food. Mashable has a slideshow of five mobile apps that will whet your appetite for some street eats. (Mashable)

This is your brain on cell phones

There is probably no need to worry anymore about what your mobile phone may be doing to your grey matter. Scientists on the International Commission on Non-Ionizing Radiation Protection committee have concluded that cell phones "appear not to cause brain cancer in the first 10-15 years after people start using them." Talking and surfing the web may not give you cancer, but the jury’s still out on what it’s doing to your attention span. (Guardian)

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