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This Week in Tag

Nick Martin
Friday, Sep 16, 2011 at 2:00 PM

Pop that bubbly! We’ve successfully completed the first week of our re-vamped content plan for the blog. A big thanks to Mike Mathews for contributing the first thought leadership post of the series. His blog article was also picked up by Forbes and it did a great job at setting up a weekly post by influencers that are helping shape the kind of mobile experiences that Tag will help enhance in the future.


What to Expect Each Week


Every week I will be contributing the final blog post and summarize the goings-on of the week. The series of posts will cover conversations that are buzzing in the community, answer questions that we hear popping up about Tag and focus on members of the community that have contributed something we just have to highlight.


Community Showcase


Let’s start with some of the cool things to come out of the Tag community last week in our first community showcase.


Chad Smith’s Traveling Tag


Traveling Tag image

 

Technically this isn’t exactly from last week, but it’s cool enough that I think it warrants a mention in our first weekly wrap-up. It also conveniently fits into this week’s theme of gamification. Chad has been tinkering with the ability to track the location of where a scan takes place and decided to do a social experiment. Chad shared a Tag through Twitter and asked people to scan it. After each scan the Tag added the distance between each person that scanned. In just a few days the Tag travelled 88,000 miles and generated some conversation on our Facebook page.


Ethan Schlottke’s Music Festival Poster


music festival poster image

Ethan shared a nice poster he re-designed using Tag. What I like about the look is that he continues the motif from the poster’s design to the Tag itself. Ironically, Ethan re-designed the poster after the limited capacity for QR customization just wasn’t cutting it. In his words:


Twitter quote image

Bret DaCosta’s Heatmap


Heat Map

Bret is best known for his custom Tags. If you’ve spent any time on our Facebook page you’ve probably seen at least one of them. But this week we’re highlighting something else he offered up. With all the hoopla over the ability to customize Tags, the free reporting capabilities are sometimes overshadowed. Bret brought some attention to our awesome reporting suite with a screen shot of what his Tag Manager Heatmap looks like after more than 4,000 scans.


Hot Conversations Around The Web


The next part of this weekly post is all about spotlighting conversations going on around the web and in our communities that are getting some buzz. Here are three conversations that you can jump in on and make your opinion heard.


  • Do you remember your first cell phone? That’s the question we asked on Facebook and the community answered. There was a wide range of answers, but the most archaic model mentioned was the old bag model cell phones; however, various Nokia models were mentioned most frequently.
  • Feeling creative? Our Mobile Tagging group on LinkedIn has been an excellent platform for brainstorming around customer pain points. There is one discussion in particular that has been particularly informative in which partners and 2D barcode advocates are offering up their opinion on best practices for wineries looking to use Tag.
  • Feeling loyal to Tag? In a recent post for Mobile Marketer, Tag’s own Bill McQuain walked us through what NOT to do when executing a 2D barcode campaign. There is a nice conversation taking place in the comments section of the post that offers some interesting insights regarding the benefits of Tag vs. SMS. Chime in if you like or just learn something new.

Next Week


Starting Monday we’ll be diving into best practices and examples of mobile engagement. In an increasingly mobile, world it’s more important than ever to understand how to interact with consumers in a manner that feels contextually relevant and moves them a step closer to a purchase. That said, here’s a few statistics to consider over the weekend to get you thinking about the importance of the topic:


  • By the end of 2011 50% of all Americans will have a smartphone.
  • 7.5% of all media consumption in the U.S. is happening on mobile.
  • Mobile is expected to surpass desktop use by 2015.

Do you have something to share relating to Tag or mobile? Drop in on Facebook and LinkedIn to talk about it. Want to engage with us right away? Find us on Twitter. Maybe we’ll be talking about you next week!

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Getting Your Gamification On

Tuesday, Sep 13, 2011 at 2:00 PM