The Tale of the Tape

Nick Martin
Tuesday, Jul 26, 2011 at 4:00 PM

If you’ve watched almost any sporting event recently, you’ve probably noticed all those professional athletes taped up in patterns that make them look like sleekly detailed sports cars. That medical tape is actually designed to help them heal while still performing at a top level.

Tape image


One manufacturer, Mueller Sport Care is helping amateur athletes and weekend warriors get the same benefits of the pros, not just with their product, but also with helpful videos users can access with Microsoft Tag. The packaging on Mueller’s Kinesiology tape features a Tag that resolves to a series of “How to” videos that shows customers the correct way to apply the tape. Nothing like a little visual reinforcement to get you back in the game.

Do you think Tag is a good way to demonstrate how to use healthcare products properly? Let us know with your comments below or on Facebook and Twitter.


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