The Power of Mobile Couponing

Rachel Tamigniaux
Tuesday, Jun 07, 2011 at 7:00 AM



As we’ve seen recently in EMarketer’s report on the growth of mobile tagging, one of the most popular uses for mobile tags such as Microsoft Tag is providing coupons to would-be customers. This popularity is clearly due to the overwhelming percentage of users redeeming the coupons they access via programs like Tag.


According to Mobile Marketer, the Atlanta-based Men’s Wearhouse chain K&G Fashion Superstore has seen a whopping 93% redemption rate for their mobile coupon campaign. 


The program was developed with the goal of driving up store traffic and sales. Participants will continue to receive 4 messages every month on events, coupons, and other activities.  In comparison, a similar marketing campaign that focused on print, radio, and local advertising was launched a few months before the mobile campaign. The non-mobile program had only a 49 percent redemption rate. 


There’s no denying that a program that integrates a mobile tool like Tag has the edge. Will you be using mobile couponing – or are you already? Let us know in the comments below or on Facebook or Twitter.


Photo: SDC 2027 via Flickr


Next 5 Articles

Tag Could Boost Safety in Medical Industry

Monday, Jun 06, 2011 at 1:18 PM

Tag Your Food Concept

Friday, Jun 03, 2011 at 12:43 PM

Mobile Payment Services Grow and More News

Friday, Jun 03, 2011 at 10:00 AM

Mobile E-Commerce Infographic

Wednesday, Jun 01, 2011 at 3:00 PM

Catch Tag at These Marketing Conferences

Tuesday, May 31, 2011 at 10:00 AM