The Complete Package

Jackie Micucci
Thursday, Sep 08, 2011 at 2:00 PM

You can’t always be there to talk up your brand or help consumers get all the information they need. That’s where Microsoft Tag can help out. Placing Tags directly on product packaging or utilizing Tag as a shelf talker is a great way to engage customers in-store at the point-of-sale.

packaging image

Here are some tips on how you can use Tag to create excitement and grow your food and beverage business:

  • Interact with consumers: Keep people focused on the brands they have purchased in the past or convince them to consider something new. Tag can be used to help consumers choose among a wide variety of your products or showcase your product’s selling points. It can also be used to communicate in-store promotions, coupons and incentives to consumers who then have that info stored in their smartphones.
  • Transform packaging into interactive portals: Use packaging to communicate better and build a bridge between consumers and your brand that quickly and easily involves them in the conversation. Your customers can use Tags on labels to link to product reviews or recipes. Users could also scan Tags to pre-order your products.
  • Generate buzz with Tag-based games and contests: Create fun and engaging games and contests that people can participate in by using their smartphones. Tags can be placed in-store creating a scavenger hunt for freebies or special promotions.
  • Monitor your campaigns with built-in analytics: You can measure your Tag-based interactions with consumers and monitor the performance of individual Tags. Tag also allows you to test and dynamically update your promotions quickly.

What other ways can Tag be used on food packaging or at the point-of-sale to help drive engagement? Let us know with your comments below or on Facebook or Twitter.


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