Tag, QR Code and NFC App Download

Elliott Lemenager
Tuesday, Apr 17, 2012 at 10:16 AM

Allowing customers to download your mobile application can be a challenge. You either have to have explicit instructions for each mobile platform and in most cases physically show customers where to download your App. But now there’s another option the Tag App Download is a “smart” content type – it can recognize the type of device scanning it and automatically deliver a mobile experience optimized for that platform. If you’re publishing a mobile app, you can use App Download with your recognition technologies to automatically send customers to the right download for their phone, so they don’t have to search for it in a mobile marketplace. App Download works equally well with Tag barcodes, QR Codes, and NFC touchpoints. Instead of multiple Tags, for example, pointing to different URLs, a single App Download Tag works for all supported smartphones. Yep that’s right one Tag or QR code can be scanned by any mobile platform and it will recognize the OS and deliver optimize mobile web content or drive the customer to the appropriate App store for their mobile device.

Personally, I think that this is one of our lesser known features but it can have a large impact. Here’s some details on how to get started.

Supported Platforms

App Download Tag is compatible with the following platforms:



Creating Platform-Specific URLs

To implement the App Download feature, you can use the URLs provided by mobile marketplaces to link to your application and direct users to the right location. Refer to the specific platform’s marketplace to learn how to create URLs that point to your application:

Creating App Download Tag barcodes, QR Codes or NFC URLs

In Tag Manager, enter the target URL you’ve generated for each supported platform, as in the examples below. For unsupported platforms, enter the default URL.


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