Tag on the High Seas and Other News

Keith Caswell
Friday, Aug 19, 2011 at 10:00 AM

In this week’s mobile news roundup, Tags hit the high seas on a luxury cruise and barcodes advertise for delicious desserts. Amid all this indulgence, though, those versatile barcodes still find time to save lives. All this and more in this week’s mobile news roundup:

Cruise ship image

Tag sails the Silversea

Luxury cruise line Silversea Cruises has published their new full-color, 200-page 2012 Voyages brochure and it includes a Microsoft Tag to give potential cruisers a preview of what they can expect aboard Silversea’s ships. The Tags supplement the printed guide by resolving to a video titled “The World of Silversea” that engages travelers by inviting them to experience the luxury cruise treatment before they decide to buy. (Incentive Travel)

We all scream for mobile barcodes

This week, Nestlé’s Scandinavian ice cream makers Hjem-IS has started using a mobile barcode that offer customers coupons for yummy dessert treats. The company, founded more than 40 years ago, is taking advantage of the “limitless potential” of barcodes to engage users by offering deals, sign-ups for the Hjem-IS Loyalty Club and allowing them to order ice cream on their phones. (Mobile Marketer)

A cure for what ails you

As we’ve seen, mobile barcodes are very versatile for things like advertising, deals, coupons, wedding invitations—you name it. But now modern medicine just got a whole lot more modern. The medical industry has been using the codes to advertise emergency room wait times, on sample prescription bottles reminding you how to take each specific medication, on hospital menus allowing you to order your daily meals and even on patients’ skin as temporary tattoos if they don’t want to wear a bracelet. In the future, patients will also be able to store all of their medical information in codes for paramedics to scan during emergencies. (Barcode News)

Raw deal

The popular daily deal website Groupon wants to bend privacy rules to track users even when the app isn’t open. In a letter, the company’s legal counsel said that they want to track users so they can send customers push notifications for specials nearby. The move is indicative of privacy erosions throughout the web and mobile spheres. Rep. Ed Markey (D-MA) expressed concern about potential misuse of information, but expressed approval of the opt-in feature of the app’s location-based features. (Internet Retailer)

Any thoughts on this week’s news? Any news to contribute? Let us know with your comments below or on Facebook or Twitter.


Next 5 Articles

Train Tagging

Monday, Aug 15, 2011 at 10:00 AM

Remote Access

Friday, Aug 12, 2011 at 2:00 PM

Barcode Portraits and Other News

Friday, Aug 12, 2011 at 11:00 AM

Connecting the Dots

Tuesday, Aug 09, 2011 at 2:00 PM

Tag at the Head of the Class

Friday, Aug 05, 2011 at 2:00 PM