Tag Gets Krafty

Nick Martin
Tuesday, Jul 26, 2011 at 3:00 PM

Being a mom sometimes means you just have to laugh. So Kraft’s Food & Family magazine is doing its part to help moms keep their wits about them with a little comic relief from Anita Renfroe. Readers of the publication, which showcases seasonal recipes and helpful family advice, can scan a Microsoft Tag at the bottom of a story and be treated to a little stand up from funny mom Renfroe.

Kraft image 

Food & Family is placing multiple Tags in each quarterly issue, which not only drives readers to Renfroe’s “You Gotta LOL” videos, but also to great recipes and useful shopping lists. Additionally, in the Fall, Kraft will include another video as well as a contest for its readers.

What do you think of Kraft using Tag to keep moms laughing? Let us know with your comments below or on Facebook and Twitter.


Next 5 Articles

The Power of Mobile Couponing

Tuesday, Jun 07, 2011 at 7:00 AM

Mobile Tagging for Libraries and Bookstores

Tuesday, Apr 26, 2011 at 1:00 PM

How Tagging Can Improve Mobile Gaming

Thursday, Apr 14, 2011 at 1:00 PM

The Data on Tag's Crazy Growth

Tuesday, Apr 05, 2011 at 6:00 AM

Make the Sale with Tagged Product Labels

Wednesday, Mar 23, 2011 at 3:00 AM