The key factor for eco-friendly businesses to succeed is their ability to tell a great story. Luckily for Jetsam, an up-and-coming manufacturer of eco-friendly wallets, it already has something interesting to share. The challenge for them is figuring the best way to let their enthusiastic customers share the brand’s story with friends.
Who is Jetsam?
Jetsam uses end-run fabrics and cast-off fabrics to create nature-friendly billfolds with a style as unique as the designer’s creative inspiration. Here’s a video from the Kickstarter website that describes what Jetsam is in detail:
In case you were wondering, you can still donate to the project and get one of the first wallets for yourself.
If you watch the video you realize that Jetsam has a great story to tell, and second to the great product design, probably drives a lot of interest in the brand. But how long before that message fades in the minds of their customers? Reinforcing the story behind the wallet is almost as important as offering the right product to begin with. The challenge is to nurture the excitement Jetsam’s customers have for the brand at the time of their purchase and keep it going for as long as possible. Traditional brands will do this with big advertising campaigns, but small start-ups like Jetsam have to be a little more creative given their limited budget.
Jetsam could create a de facto 1:1 marketing channel with their customers by including a Tag inside the wallet. The experience behind the Tag could be anything from the above video, to announcements about the company or upcoming designs that are being released or even buy-now pages.
By allowing anyone who scans the Tag to get a deep look into the story behind the brand, customers can easily share Jetsam’s tale with friends.
It’s been said that word-of-mouth is the most powerful form of marketing; why not give your customers everything they need to spread that word?
What other ways could Tag be used to help a start-up business? Let us know with your comments below or on Facebook or Twitter.