Scandinavian Airlines Innovative QR Code Campaign

elliott lemenager
Friday, Aug 03, 2012 at 12:09 PM

Scandinavian Airlines wanted to find a solution to encourage customers to use their frequent flyer miles instead of stacking them up. After some research they found that a large base of their customer’s book flights when there are two people sitting together to decide on a trip. Consulting CP+B to find a creative marketing solution they decided to launch a 2 for 1 campaign called “Couple Up to Buckle Up”. Using two unique QR codes across every touch point (emails, Facebook app, banners, print ads .etc couples would each scan the QR code assigned to them. After each person scanned their assigned QR Code they would be driven to a video based offer that would reveal the discount code split across both screens. It’s much easier to explain when you watch the video below.

Couple Up to Buckle Up from T&J on Vimeo.


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