As a marketer, data is your friend. And with Microsoft Tag platform there are three different levels of qr code tracking that will allow you to get the concrete numbers you need. The three different levels of qr code tracking include the Tag Manager Reports, the Tag Dashboard and the Tag Scan Data API allowing you to import data into your existing reporting systems.
Tag Manager Reports
The first level of qr code tracking on the Microsoft Tag platform is the Tag manager Reports. With Tag Manager you can view (and chart):
- Frequency – how many times a qr code (or group of them) has been scanned.
- Time frame – how many scans each qr code receives each day and overall.
- Geography – where each qr code touch point has been scanned, which can be represented on a Heat Map.
Here are two quick examples of what the qr code tracking reports in the Tag Manager look like.
Tag Dashboard
Now, if you’re looking for more data on your qr code campaigns then the Tag Dashboard might be your fit. The Tag Dashboard will allow you to slice and dice a variety of different data sources from your qr code touch points and present the results in multiple different ways.
1. Summary – this displays the top metrics across all your Tag recognition technologies
2. Scans – displays the number of scans by new and all users (devices)
3. Tags – displays the number of scans and new users by category and particular recognition type
4. Platforms – displays the number of scans by mobile platform (e.g. iOS, Android, etc)
5. Sources – displays the number of scans from a particular source including Shared or Featured within the Tag app
Tag Scan Data API
The Tag Scan Data API provides additional metrics than what you receive from Tag Manager reports, giving you an even richer view of your Tags’ performance. (Please keep in mind that the Tag Scan Data API is currently in Beta.)
There is a bunch of information that you can receive to get the lowdown on your Tags. Here are some highlights of the XML elements that Tag services collects:
- Source—This tells you how your users interacted with your content and is especially helpful when measuring interactions from users of our new iPhone and Android apps. You’ll be able to see if your users consumed your content through a Scan, through accessing previous Tag data from their History, or even from the Featured Tags section in our new apps. You can also see how many times your Tag has been Shared with social networks using our new app.
- ClientScanTime—Shows the date/time of when a particular device has scanned a Tag.
- Platform—Specifies the device platform; for example, iPhone, Android, etc.
To begin using Tag Scan Data API, you must first apply for the API token. The process is simple. Just create a Tag Manager account using your Windows Live ID. Then send us an email with your Windows Live ID account to tagkey@microsoft.com to request your token. Once you get the token you can start managing all that data from your Tag campaign.