Nick Backovic, a singer-songwriter from Montreal, Canada, is using Microsoft Tag to build hype around his new album slated to release March 15, 2013. Produced by Howard Bilerman (Arcade Fire, Wolf Parade) Nick has a sound that will tingle your eardrums and is worth taking a few minutes out of your day to listen to.
Since his album isn’t released yet you might be wondering how you can listen to his music? Well, if you look at the center of the poster that he is using to create buzz around his upcoming album you’ll notice a Microsoft Tag in the center of it. When you scan the Tag in the poster it will lead you to a free download for a single off of his new record.
If you live in the following cities, Toronto, Montreal, Halifax, Ottawa, Guelph, London, Ontario, Calgary, Vancouver, Victoria or if you're in the UK, you may have already seen the poster above. I have to say I’ve love this concept! Allowing people to engage with your marketing material to receive exclusive content is always a rewarding experience. I wouldn’t be surprised to see more musicians using this marketing tactic to connect listeners to their music.
If you like his music make sure to reach out to him and let him know on Twitter @nickbackovic. Musicians put a lot of time and effort into their art and giving it away for free is a tough thing to do. My hat is off to you Nick, keep up the great work.