On average Americans spend 2.7 hours per day socializing on their mobile device. That’s more than twice the amount of time they spend eating and over a third of the time they spend sleeping each day. The driving force behind this behavior is the increasing number of people who have smartphones combined with the proliferation of the mobile web, which allows them to connect with people anytime, anywhere. With 1.08 billion smartphones and predictions showing that by 2014 mobile Internet usage should supersede desktop Internet usage, it’s pretty safe to say that a large portion of our population will have devices that allow them to engage with others in innovative ways.
While Americans might be spending more time socializing with their mobile devices than eating each day, mobile is also changing how they actually interact with their smartphones. Out of all the activities that people perform on their mobile devices gaming tops them all. Which leads us to today’s concept, NFC mobile gaming.
In the example below you’ll see how NFC tags can be used to create an interactive board game in a restaurant setting. NFC game pieces can react to a mobile phone triggering interactive elements to a simple game by providing trivia, puzzles, animation and videos. NFC mobile games can go beyond making simple real-life games interactive by offering discounts and rewards for your customers playing. What other ways do you see NFC mobile games being used? Let me know on Facebook and Twitter.