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Mobile Strategy Tips and Other News

Keith Caswell
Friday, Jul 29, 2011 at 11:13 AM

Kids get great back-to-school clothes at great prices and help other kids on Halloween, and their parents get to see movies on the cheap. This week’s mobile news roundup has a little something for everyone.


Tips for a winning mobile strategy


If your company is in desperate need of a mobile strategy, Mobile Marketer may be just what you need to get started with some tips. Most importantly, treat mobile as its own entity rather than as a channel. Mobile needs to tap into “the core services that [an organization] offers to its clients.” The advice also suggests that mobile should increase innovation, create better customer touch-points, and companies should be in touch with mobile trends and shifts in the market. (Mobile Marketer)


Trick-or-treat with Tags for charity


This Halloween, as a way to court donations, UNICEF (the United Nations Children’s Fund) is putting Microsoft Tags on their iconic orange trick-or-treat boxes. The boxes, which have been around for some 60 years, are a way to help give aid to children around the world through the organization. Users can scan the Tags on the box, which resolve to mobile websites with activities for kids and information about what donations to UNICEF are used for. With a small army of mobile-optimized children armed with information about where donors’ money will be going, there shouldn’t be anything to be afraid of this upcoming Halloween! (Fast Company)


Back to school in style


The department store chain J. C. Penney, noticing a desire in customers to use their mobile phones to shop, has delivered in a big way for their back-to-school campaign. The retailer is incorporating Microsoft Tags and QR Codes to allow customers to “find additional details on campaigns, merchandise, trends and more.” Other codes used in J. C. Penney’s outdoor campaigns will offer store locators and coupon offers, among other useful features. (Mobile Marketer)


Fandango fans use mobile phones


If you need an indication that m-commerce is taking off like a rocket, look no further than the big screen. Recent reports indicated that an impressive 20% of Fandango’s summer movie sales came from its mobile apps and mobile-optimized website. The company encouraged mobile purchases of tickets by redesigning their mobile site ahead of the summer movie season, making ticketing quick and easy. Additionally, customers can go paperless by simply using the phone as their tickets at select theaters. (Internet Retailer)


What do you think about what's going on in the mobile world this week? Let us know with your comments below or on Facebook or Twitter.

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