Savvy businesses are turning to social media to reach customers, and the location-based app Foursquare has great potential as a mobile marketing tool. Pairing it with Microsoft Tag offers intriguing opportunities for bringing customers into your business.
If you haven’t heard of Foursquare, it lets you “check in” at venues with your mobile device and share your location with friends, plus earn points, “mayorships,” and other rewards. Foursquare is wildly popular with younger consumers, growing over 3,400% in 2010. However, since geolocation can’t pinpoint a position precisely, it’s possible for folks to check in without actually entering a store, so simply offering rewards for repeat visits may not be an effective marketing strategy.
But what if you created a custom Tag and posted it inside your store? You could promote your business online, but to get the reward the customer would have to scan the Tag inside the store. When scanned with their smartphone, the Tag would check in the customer on Foursquare (or Gowalla or Facebook Places) and offer them a special discount or other incentive. And, since Tag can record device IDs, you could set up Groupon-like promotions: “If 20 people scan this Tag in the next hour, we’ll give you 20% off your bar tab.”
Besides scanning your business Tag for instant rewards, the Tag could also drive customers to a mobile-optimized page where you promote your business, offer additional deals, and show videos and other rich content.
Update: We've taken a closer look at the strategy of combining the Foursquare "check in" with Tag. And while you're thinking about location-based marketing, be sure to learn about Tag's Real Time Location feature.
What do you think about combining Tag and location-based apps for mobile marketing? Let us know in the comments below or on Tag’s Facebook or Twitter pages.