Comscore’s recently released U.S. Digital Future in Focus 2012 unveils some interesting trends from social, search, online video, digital advertising, and mobile. But most importantly, their research shows mobile commerce increasing dramatically with no signs of slowing down in 2012. For example, in December 2011, 28.5 million mobile users accessed online retail content on their mobile devices, up 87 percent from the previous year.
What does this mean? Consumer’s mobile devices are becoming a new type of sales representative that travels with them at all times. Using the Microsoft Tag platform you can activate this digital sales representative in your store. 2dbarcodes and NFC technology allow consumers to seamlessly interact with in store materials to receive, discounts, additional information, videos, and even customer loyalty programs through their mobile devices. If you’re looking for creative ideas on how you can implement this technology into your retail environment check out our idea book. If you have an idea of your own or have question on best practices reach out to us on Facebook and Twitter.