As the new kid on the block, there are some misconceptions about Microsoft Tag, what Tag can and can’t do, and about 2D barcodes in general. Today, the Tag Team puts on their MythBusters hat (or glasses) and dispels a few misconceptions people may have about Tag technology.
Tag is a Comprehensive Marketing Solution Not Just a Format
Most of the conversation online about 2D barcodes usually circles back to the same thing: What format should you use, Tag or QR? While it’s a topic that can get people riled up, it doesn’t really address the actual issue: How to interact with your target audience in a way that creates value for your business.
If you’re in the process of deciding the best way to implement a 2D barcode campaign, you’re probably looking to answer a few questions including:
- How will I be able to tell whether or not the implementation made an impact?
- What kind of experience should I deliver to my audience after they scan?
- How much will this cost?
None of those questions really relate to the choice of which 2D barcode format to use. You may not even know it, but the answer to those questions depends on the solution you select. It’s important to separate the 2D barcode format known as Tag from the platform Tag from the platform that delivers insights into how your customers are engaging with your experience. If the three questions I mentioned above are key factors in your decision making process then it’s important you know a few things about Tag:
Insight into Your Audience
What’s the point of using 2D barcodes if you don’t even know how it’s being used? Our platform offers rich reporting including real time maps that tell you where and when each Tag is being scanned. Using our reporting tools you will be able to view:
- Frequency – How many times a Tag (or group of Tags) has been scanned.
- Time frame – How many scans a Tag receives each day and overall.
- Geography – Where each Tag has been scanned, which can be represented on an interactive map.
An Experience to Remember
The most important part of a 2D barcode implementation is what happens after a scan. If the experience isn’t compelling and make sense based on the context of the user then you’re missing an opportunity to capture the hearts of your audience.
The Tag platform has built-in tools that allow marketers to engage their audience in the best possible way. The Tag features include:
- Device ID. Each smartphone has a unique device ID. When they scan, Tag can pass the unique device ID helping you track which devices are repeatedly engaging with your campaign.
- Real Time Location. Tag can deliver the location data of each scan no matter where the user may be. Tag grabs this from Tag app scans by using text strings in the URL. When the Tag is scanned, the text strings are replaced with actual location information.
Want all this great functionality at an affordable price? All aspects of the Tag solution are currently free and our basic features will always be free. You never have to worry about getting mid-way through a campaign and finding out that you have to pay more to find out the number of scans you generated.
A Look at What Else is Out There
There are lots of QR platforms out there. Some are better than others, but all of them have some common drawbacks:
- If you want similar reporting and code generation services you get for free with Tag, you’re going to have to pay. In many cases you will have to work with separate companies to create and report on results.
- Because QR is an open format there are lots of readers out there and most users have no idea what app they should download. Many people will just go to the app store and download the most popular one, which may or may not work with your QR campaign. The reader is an important element of the user experience. Everything from a poor design to poor scanning capabilities can turn an opportunity to connect with a potential customer into a missed opportunity. A clear call to action—“Get the free mobile app at http://gettag.mobi”—goes a long way.
If you’re considering a 2D barcode implementation my advice is to think beyond just what format to use, and start thinking about which solution makes the most sense for what you’re trying to accomplish.
What other misconceptions do people have about Tag or 2D barcodes in general? Let us know with your comments below or on Facebook or Twitter.