Adoption of QR Codes by retailers has always been a hot topic in the 2d
barcode industry. Last year the Multichannel Merchant survey showed 8% of retailers
were using QR Codes, not the most exciting statistic. However, the Multichannel
Merchant just released their 2012 report and 47% if merchants surveyed said
they are using QR Codes, a powerful increase over 2011. In addition their
report shows and additional 15% of the merchants surveyed who are not using QR
Codes are working on integrating QR Codes into their marketing strategies in
the upcoming year.
Besides the increase in adoption the Multichannel Merchant report also shows
how merchants are using QR Codes in their marketing efforts. 63.2% of merchants
are integrating QR Code into their print catalogs while 47.4% are using them in
their direct mail efforts. Another marketing channel merchants are increasing
the use of QR Codes are embedding them into their marketing collateral.
Overall, these are some great statistics that the whole 2d barcode industry
should be excited about. If you have never created a QR Code before try our free QR Code generator that will let you easily create a QR Code and give you great
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