Massive Growth In Merchants' Adoption of QR Codes

Elliott Lemenager
Thursday, Jun 07, 2012 at 12:32 PM

Adoption of QR Codes by retailers has always been a hot topic in the 2d barcode industry. Last year the Multichannel Merchant survey showed 8% of retailers were using QR Codes, not the most exciting statistic. However, the Multichannel Merchant just released their 2012 report and 47% if merchants surveyed said they are using QR Codes, a powerful increase over 2011. In addition their report shows and additional 15% of the merchants surveyed who are not using QR Codes are working on integrating QR Codes into their marketing strategies in the upcoming year.

merchant's adoption of QR Codes

Besides the increase in adoption the Multichannel Merchant report also shows how merchants are using QR Codes in their marketing efforts. 63.2% of merchants are integrating QR Code into their print catalogs while 47.4% are using them in their direct mail efforts. Another marketing channel merchants are increasing the use of QR Codes are embedding them into their marketing collateral.

merchant's use of qr codes

Overall, these are some great statistics that the whole 2d barcode industry should be excited about. If you have never created a QR Code before try our free QR Code generator that will let you easily create a QR Code and give you great analytics to track your success.


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