Local Business Uses QR Codes To Increase Foot Traffic

Elliott Lemenager
Tuesday, Aug 21, 2012 at 11:02 AM

Joe’s Café a chain of coffee houses in Israel decided to use QR Codes to help drive customers into their stores. Placing QR Codes in local newspapers, coffee lovers could scan the QR Code with their phone to receive directions to the closest Joe’s Café and a coupon for a free cup of coffee. This is an excellent example how small to mid-size businesses can leverage the power of mobile and QR Codes. Real Time Location is a built in feature for QR Codes that is easy to use on the Microsoft Tag platform. For additional information about this functionality with QR Codes click here. For a more in-depth view on how Joe’s Café executed this campaign watch the video below.




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