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Lexus NFC Print Advertisement

Elliott Lemenager
Friday, Sep 14, 2012 at 10:28 AM

I blog a lot around 2d barcodes but today I wanted to show a great example on how NFC can be used in print advertising. Lexus has just released an advertisement in Wired magazine that includes a NFC chip to deliver a highly interactive mobile experience. With NFC technology, the ad launched  a video demo of the Lexus Enform App Suite showing off all the new capabilities as if you were sitting in this luxury car yourself. NFC is still be tested by a lot of different companies and if you want to try it for yourself jump on over to our Tag Manager to create a NFC Tag.

 

The first ever NFC print ad. from Vince Murray on Vimeo.

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