This week we’ve been talking a lot about metrics and ways to measure your mobile campaign. Tag has a plethora of tools to help you see whether or not your campaign is getting the results you want and how your customers are engaging with your content. Our Tag Manager Reports show your scan volume and location, but the Tag Scan Data API is a great way to measure results, especially if you have lots of data or want to get more information on your scan origins, more granular timing, and mobile platforms of your users. It allows you to import the data into your existing reporting systems so you can compare your Tag results with other vehicles in the campaign (such as online advertising).
The Tag Scan Data API provides additional metrics than what you receive from Tag Manager reports, giving you an even richer view of your Tags’ performance. (Please keep in mind that the Tag Scan Data API is currently in Beta.)
There is a bunch of information that you can receive to get the lowdown on your Tags. Here are some highlights of the XML elements that Tag services collects:
- Source—This tells you how your users interacted with your content and is especially helpful when measuring interactions from users of our new iPhone and Android apps. You’ll be able to see if your users consumed your content through a Scan, through accessing previous Tag data from their History, or even from the Featured Tags section in our new apps. You can also see how many times your Tag has been Shared with social networks using our new app.
- ClientScanTime—Shows the date/time of when a particular device has scanned a Tag.
- Platform—Specifies the device platform; for example, iPhone, Android, etc.
To begin using Tag Scan Data API, you must first apply for the API token. The process is simple. Just create a Tag Manager account using your Windows Live ID. Then send us an email with your Windows Live ID account to firstname.lastname@example.org to request your token. Once you get the token you can start managing all that data from your Tag campaign.
What metrics do you find to be the most helpful when measuring your Tag campaign? Let us know with your comments below or on Facebook or Twitter.