How Sports Can Score with Mobile Tagging

Holly Richmond
Friday, Apr 15, 2011 at 1:00 PM

Baseball Mockup


Let’s be honest: Sometimes sports are boring (baseball, I’m looking at you). Mobile tagging is a way to engage a captive audience with the information they already want to know – batting averages, on-base percent, slugging percent, and the like.


By putting Tags on the back of seats at sporting events, rabid fans can scan the Tag to be connected with player stats, or even get special deals on things like those giant foam fingers (maybe not those obnoxious air horns, though). If you aren’t watching a fast-paced, interesting sport (cough, soccer and basketball), the slower-moving ones can be kept interesting by tying in relevant mobile experiences. Marketers can use mobile tagging to offer discounted tickets to the next game, or prompt sports fans to subscribe to email updates on their favorite teams. I don’t even watch sports and that sounds like a home run!


What do you think? Would Tags at sporting events make them more interesting and engage the crowd? Did we miss an idea that would have worked in this example? Let us know in the comments below or on Tag’s Facebook or Twitter pages.


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